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About Lobbying Certificate Program

General Info

Lobbying Certificate Program

Created by the European Economic Chambre EEIGCham, the Lobbying Certificate Program is a high quality standard for certifying public relations professionals and government relations professionals in depth knowledge of legislative and political processes including the rules, regulations and ethics that shape lobbying requirements and a successful career.

The comprehensive Lobbyist Certificate program.

Guided by top lobbying experts and professionals that offers mastery of lobbying operations and the legislative process plus practical know-how for getting results while meeting the highest standards of ethics and lobbying professionalism.

Valuable to new staff and seasoned personnel
The Lobbying Certificate Program strengthens the skills and effectiveness of Public Affairs relations personnel in lobbying firms, corporations, and not-for-profit organizations. New lobbyists quickly gain expertise it might otherwise take years to acquire, while experienced lobbyists can update their skills in new ethical and regulatory areas as they earn professional certification—and recognition as leaders in the lobbying community.

Certificate Program Content
The Lobbying Certificate Program covers all the essential elements of lobbying, from basic background, required, networking techniques, regulatory know-how and practical tips for working efficiently, profitably and successfully.

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Professional Lobbyist

Professionals with lobbyists training and EEIGCham Certification.

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Law Consultant

5 years or more of professional experience as a lawyer or jurist, with EEIGCham Certification.

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Professional Consultant

5 or more years of experience as a civil servant or an accredited professional consultant, with EEIGCham Certification.

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Political Consultant

Political science or Diplomacy graduated, with EEIGCham Certification.

EU Public Affairs & Lobbying Course

Influence an European particular target audience requires a knowledge and Skills.

Are you ready for the challenge?

What are the Certification Requirements?

The certification as EEIGCham Lobbyist is open to any applicant who meets the established requirements:

  • fill the form for certification as EEIGCham Lobbyist – form 900
  • attend an orientation course as established or justification for their exception,
  • pay the corresponding fees,
  • accept and comply with the standards set out in the Lobbyist Code of Conduct and others that may be established.
Who can apply for certification?

The EEIGCham Lobbyist Certification includes two different types of certification:

  • The Lobbyist Certification – which includes Professional Lobbyists who have undertaken a Lobbyist Orientation Course of this program or a lobbyist that proves the professional career as a professional lobbyist.
  • The Consultant Certification – which includes professional in several areas that include:
    • Law Consultant – for jurists and lawyers with more than 5 years of effective experience.
    • Professional Consultant – for professionals in a particular sector of activity and with more than 5 years of effective experience.
    • Politic & Diplomacy Consultant – for any person who holds a diploma of higher education in the field of political science or diplomacy.
How can I take a Lobbyist Orientation Course?

For a Lobbyist Orientation Course, you can enroll in one of ours E-learning courses or we have courses in a post-work format with a duration of 4 weeks, from Monday to Friday with a duration of 2 hours/day.

For the E-Learning Courses, the EEIGCham has its own e-learning platform allowing the students to take the course with the trainer’s assistance for 3 months.

For the Classroom Courses, the EEIGCham has access to the course on the platform with the trainer’s assistance for 3 months.

How much the certification cost and what does it include?

To cover the various administrative costs of the system, the administrative cost for the first certification is 100€ plus the certification cost 150€ valid for 3 years and includes:

  • Certification às Lobbyist/Consultant
  • EEIGCham Registration
  • Documents for the European Parliament Accreditation

Not includes:

  • Support on lobbying campaigns
  • Access to EEIGCham Programs and services

Notes: this services not included on the certification are included on the program: PublicAffairs Club

What is the PublicAffairs Club?

The PublicAffairs Club is a Lobbyist Global Network, created by the European Economic Chamber EEIGCham with the purpose of grouping lobbyists in several countries and collaborate in the same Network with some services and support programs to facilitate the operation and an interconnection between the different national groups.

How can I attend meetings in the European Institutions?

The EEIGCham by the Program “Your Voice” schedules many meetings with the European Institutions with the aim of discussing several items that are placed on the agenda.

Due to the limited number of places, the EEIGCham has a revolving system that allows access to Premium Members with Lobbying Certification and PublicAffairs Club representatives to attend meetings at European Institutions.

What is the EEIGCham Lobbyist Level System?

The EEIGCham Lobbyist Level System has created with the purpose of distinguishing the knowledge acquired by the certified lobbyists and is composed of 6 levels, taking into account the experience and the knowledge acquired:

  •         Junior Lobbyist
  •         Intermediate Lobbyist
  •         Senior Lobbyist
  •         Lead Lobbyist
  •         Specialist Lobbyist
  •         Consultant Lobbyist

The level used for the first certification is the Junior Lobbyist, however;

  • Candidates who prove more than 5 years of experience in a professional area are included in the Intermediate Level.
  • Candidates who prove more than 10 years of experience in a professional area are included in the Senior Level.
How I can upgrade my Lobbyist Level?

The level upgrade can only be done after 3 years of obtaining the previous level.

As previously explained, the EEIGCham Lobbyist Level System takes into account the experience and the knowledge acquired, in this sense, it is necessary to:

  • Make one of our Lobbyist Orientation Courses.
  • Be a member of the PublicAffairs Club without interruption of membership.
I didn't make the Lobbyist Orientation Course, can I upgrade my Lobbyist Level?

You can make the registration which will be suspended up to 12 months until conclude the orientation course.

To upgrade the Lobbyist Level is is mandatory the two conditions;

  • Make one of our Lobbyist Orientation Courses.
  • Be member of the PublicAffairs Club without interruption of membership.
How to do if in my country the practice of lobbying is forbidden?

Easy, change the name,… Public Affairs, Public Relations,……..

Can a person with a public or political position register as a lobbyist?

For the EEIGCham it’s not interdicted, quite the opposite the more people are trained and respect the rules and codes of conduct better public services we can have.

However, it is necessary to verify the legislation of the country to know if there could be a conflict of interests.

Why do I have to report expenses incurred in lobbying campaigns?

By legal requirements in the European Union and several countries it is mandatory to declare the expenses incurred in lobbying campaigns.

The EEIGCham has a specific form for the campaigns that has the participation of EEIGCham.

How can I make a complaint?

It’s easy to make a complaint, it is enough to identify the entity making the complaint and to detail the complaint as much as possible and send to complaints@eeigcham.com

Any anonymous claim will not be taken into account.

Lobbyist Orientation Course Program

EU Public Affairs & Lobbying

Lobbying for Nonprofit

Lobbying International Organizations

Influence Public Relations

Public Speaking & Presentation

Protocol and Diplomacy in economic relations

Lobbying in USA

Lobbying in the political campaigns and elections

Ethics & Compliance

What does a Lobbyist do?

Lobbyists communicate with government representatives, officials, and legislators on behalf of clients and causes.

A Master Communicator

Every successful lobbyist is a master communicator. The role calls for articulate and confident individuals who are focused on the success of the movement they are championing.

Connected

The most successful lobbyists know everything there is to know about the issue they are promoting. They get inside scoops that give them exceptional perspective and allow them to predict outcomes. They leverage their thorough familiarity with and understanding of the inner workings of a company or campaign to reach desired objectives.

Invested in a cause

While lawmakers want to see data and statistics before they commit to backing a cause, they are typically first captivated by a story. For this reason, most lobbyists work for causes that are close to their hearts, especially at the local level, with grassroots movements that affect communities or very specific groups. Graphs and charts are valid tools, but legislators are inspired more by seeing how a particular issue affects their constituents.

Bold

The term lobbying was derived from the act of standing in the lobbies right outside of voting chambers to influence lawmakers at the last minute. To this day, this bold approach defines the prototypical lobbyist. Regardless of the uncertainty, lobbyists keep their eyes on their target and on steering their audiences to act in a certain way.

There are various types of lobbying:

Direct (Inside) Lobbying

– meeting with congressmen and providing them with information pertinent to a bill being voted on
– imparting information with the help of graphs, charts, polls, and reports that illuminate the matter favorably
– meeting with and helping a politician draft legislation that is in their interest
– maintaining positive relationships with politicians who can be relied upon to support the interest
– raising money from other sources for re-election campaigns

Indirect (Outside) Lobbying

– enlisting the help of the community to influence politicians by writing, calling, or demonstrating
– spending long hours on the phone and writing letters, trying to encourage the community to get involved
– reporting to politicians the concerns and reactions of community members
– writing articles for newspapers and magazines and appearing on talk shows to generate interest

Paid versus Free Lobbying

Typically, a business or professional organization hires a lobbyist to represent their interests in Washington. However, some lobbyists decide to work pro bono, in support of a special cause or organization such as a non-profit. Choosing to work pro bono demonstrates a refusal to be swayed by money and sometimes helps convince others to support the issue at hand.

Single-issue versus Multi-issue Lobbying

This means that one can either lobby for a single issue or cause, or have the cause be broader, encompassing a wider set of issues. Those who work for corporations tend to be single-issue lobbyists; those who work for the interests of unions tend to be multi-issue lobbyists.

What Are the Qualifications for Being a Lobbyist?

The purpose of lobbying is to persuade politicians to enact or support legislation that benefits your organization or to get business and community leaders to support activities
Communication Skills

Lobbyists cannot succeed without strong oral communication and written communication skills. Much of lobbying centers on meetings with influential political or business leaders and trying to persuade them to their point of view. The ability to build rapport with and persuade others is critical to success. Lobbyists must also be able to express themselves in writing; they are often called to write memos to let politicians know of key issues before stopping by and to follow up with thank-you letters.

Analytical Skills

Lobbyists must analyze the situations faced by the companies they represent and determine the best people to contact, at what time and with what message. Planned visits are usually more effective in persuading political leaders. They also have to keep up with current political, business and legal activities to help their companies analyze the issues of most importance. Companies are at times affected by several political issues at once; in these instances the lobbyist must analyze the pros and cons of fighting each battle to make the most use of time and resources. Lobbyists must also do a lot of research and analyze polls and statistics to help support their messages.

Stress Management

The political and business arenas are dynamic. Issues can pop up without notice or evolve over time. Lobbyists need to manage an organized office to maintain an effective schedule and to optimize efficiency in planning and visits to leaders. Deadlines are common as legislators meet during certain time periods to discuss new laws. Community leaders also meet to plan city and county improvement projects and discuss tax issues. A good lobbyist knows when and where the meetings are that affect his employer.

 Run effective campaigns.

A successful lobbying campaign is clearly about much more than knocking on politicians’ doors. To run effective campaigns, lobbyists must:

Set SMART goals

For a lobbying campaign to be successful, the lobbyist must first define what success will look like. This is achieved by ensuring that all goals are Specific, Measurable, Achievable, and Timely.

Create the strategy

Goals are achieved through action and action happens with a strategy. Strategy determines which tactics will be the most effective. Because there is no single grassroots campaign template, it is important to develop a team of people who can collaborate openly to develop a dynamic and diverse strategy.

Communicate clearly

To reach the right audience, your message needs to be relevant, simple, and clear. Your communication strategy has to consider who you are trying to reach, what message is important to them, and how they are most likely to receive that message.

Engage media

Engage the media – especially opinion page writers – in your cause. Leverage social media channels like Facebook and Twitter is to increase your credibility and to expand your audience.

Fund raise

No matter how much passion and energy you have; no matter how extensive your volunteer workforce is, successful advocacy requires money. Money for resources like advertising, tables and chairs at events, food for volunteers, etc. need to be laid out in a strategic plan so that the appropriate funds can be raised.

Build coalitions

Advocacy and lobbying for policy changes are all about banding together like-minded people and organizations for a single purpose or cause. In addition, engage independent advocates, such as academics and other experts, who have the knowledge and capacity to put forward your cause.

Organize communities

How you organize should be focused on how to motivate both individuals and groups. This is where lobbyists really start to execute on their strategy, through formal events, directly on social media, by knocking on doors, and through partnering coalitions.

Engage policymakers

Elected officials rely on information from their constituents to make decisions. Organizations who educate and engage policy makers on the views of the voter around specific issues will be viewed as a credible and useful source of information.

What is the workplace of a Lobbyist?

Lobbyists tend to work long hours, typically between forty and eighty hours per week. When a bill is up for vote they will often work through the night. The positive is that a lot of the gruelling work that has to be done is in networking, meaning that lobbyists won’t necessarily be sitting behind a desk for all those hours.
Many agencies, businesses, institutions, and organizations are interested in using the skills and knowledge of lobbyists to promote and represent their cause. Below is an example of the types of employers that will hire a lobbyist:
  • Public and private corporations
  • Public Relations firms
  • Consulting firms
  • Federal, state, provincial, and municipal governments
  • Professional organizations and trade associations
  • Health authorities
  • Educational institutions
  • Financial institutions
  • Political and social organizations
  • Industry organizations
  • Scientific and research organizations

Lobbyist Registration 

Junior

Intermediate

Senior

Lead

Specialist

Consultant

Junior Lobbyist.

Experience

0-1 year of professional experience. Entry level for new Lobbyist.

Can lobby local Governmental Agencies and follow other top-level lobbyists in contact with national government bodies and international agencies in the country.

Knowledge

Knows fundamental concepts, practices, and procedures of influence communication.

Responsibilities

Using established procedures and working under immediate supervision, performs assigned tasks. Work is routine and instructions are usually detailed.

Intermediate Lobbyist.

Experience

3-6 years of professional experience. Normally first Lobbyist certificate renewal. Can lobby local Governmental Agencies,  Government Representatives, Public Service and follow other top-level lobbyists in contact with international agencies in the country.

Knowledge

Knows fundamental concepts, practices, and procedures of influence communication.

Responsibilities

Under supervision, performs work that is varied and that may be somewhat difficult in character, but usually involves limited responsibility.

Senior Lobbyist.

Experience

6-9 years of professional experience. Normally second Lobbyist certificate renewal.

Can lobby any national Governmental Agencies,  Government Representatives, Public Service, international agencies in the country and follow other top-level lobbyists in contact with international agencies outside the country.

Knowledge

Possesses and applies a broad knowledge of principles, practices, and procedures of particular field of specialization to the completion of difficult assignments.

Responsibilities

Usually works with minimum supervision, conferring with superior on unusual matters. May be assisted by Junior or Intermediate Level Lobbyists.

Assignments are wide at the national level and may initiate contact with international organizations accompanied by other top-level lobbyists.

Lead Lobbyist.

Experience

more than 9 years of experience as a lobbyist. Can lead negotiation teams do not require specialization.

Knowledge

Possesses and applies comprehensive knowledge of particular field without specialization to the completion of complex assignments. May cross fields.

Responsibilities

Under general supervision, plans, conducts and supervises assignments. Reviews progress and evaluate results. Plans and assigns Lobbyist for given projects or tasks. Recommends changes in procedures. Operates with substantial latitude for unreviewed action or decision. Reviews progress with the EEIGCham Board.

Specialist Lobbyist.

Experience

More than 9 years of experience as a lobbyist with specialization in a particular sector. Top level Lobbyist with specialization in a particular sector and considerable results achieved.

Knowledge

Possesses and applies comprehensive knowledge of particular field of specialization to the completion of significant assignments.

Has well-developed leadership qualities.

Responsibilities

Plans and conducts assignments, generally involving the larger and more important projects or more than one project.

Reviews progress and evaluate results. May lead or direct projects. Assists with the review and evaluation of Lobbyists performance. May act in a liaison capacity with other departments, divisions, and organizations. Evaluates progress and results and recommends major changes in procedures.

Operates with substantial latitude for unreviewed action or decision. Reviews progress with the EEIGCham Board.

Consultant Lobbyist.

Experience

More than 9 years of experience as a lobbyist with specialization in a particular organisation.

Top level Lobbyist with considerable results achieved in a particular organization.

Knowledge

Possesses and applies an advanced knowledge of particular organisation to the completion of projects of major complexity. Must have achieved recognized standing in a professional field through original contribution.

Responsibilities

Plans and conducts assignments, generally involving the larger and more important projects or more than one complex projects necessitating the origination and application of new and unique approaches.

Plans and directs projects and leadership and consultation to professional co-workers. May represent the organization in outside discussions and technical forums. Generally works with wide latitude for unreviewed action or decision.

European Economic Chamber EEIGCham

54, Rue Vautier – 1050 Brussels – BE

eeigcham@gmail.com 

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