About Lobbying Certificate Program
Ready to launch your career?
Principles of influence communication
Lobbying Code of Conduct
Lobbying Certificate Program
Created by the European Economic Chambre EEIGCham, the Lobbying Certificate Program is a high quality standard for certifying public relations professionals and government relations professionals in depth knowledge of legislative and political processes including the rules, regulations and ethics that shape lobbying requirements and a successful career.
The comprehensive certificate program.
Guided by top lobbying experts and professionals that offers mastery of lobbying operations and the legislative process plus practical know-how for getting results while meeting the highest standards of ethics and lobbying professionalism.
Valuable to new staff and seasoned personnel
The Lobbying Certificate Program strengthens the skills and effectiveness of Public Affairs relations personnel in lobbying firms, corporations, and not-for-profit organizations. New lobbyists quickly gain expertise it might otherwise take years to acquire, while experienced lobbyists can update their skills in new ethical and regulatory areas as they earn professional certification—and recognition as leaders in the lobbying community.
Certificate Program Content
The Lobbying Certificate Program covers all the essential elements of lobbying, from basic background, required, networking techniques, regulatory know-how and practical tips for working efficiently, profitably and successfully.
How to influence a particular target audience requires a knowledge and Skills.
Are you ready for the challenge?
Lobbyist Certification Course Program
EU Public Affairs & Lobbying
Lobbying for Nonprofit
Lobbying International Organizations
Influence Public Relations
Public Speaking & Presentation
Protocol and Diplomacy in economic relations
Lobbying in USA
Lobbying in the political campaigns and elections
Ethics & Compliance
What does a Lobbyist do?
Lobbyists communicate with government representatives, officials, and legislators on behalf of clients and causes.
A Master Communicator
Every successful lobbyist is a master communicator. The role calls for articulate and confident individuals who are focused on the success of the movement they are championing.
The most successful lobbyists know everything there is to know about the issue they are promoting. They get inside scoops that give them exceptional perspective and allow them to predict outcomes. They leverage their thorough familiarity with and understanding of the inner workings of a company or campaign to reach desired objectives.
Invested in a cause
While lawmakers want to see data and statistics before they commit to backing a cause, they are typically first captivated by a story. For this reason, most lobbyists work for causes that are close to their hearts, especially at the local level, with grassroots movements that affect communities or very specific groups. Graphs and charts are valid tools, but legislators are inspired more by seeing how a particular issue affects their constituents.
The term lobbying was derived from the act of standing in the lobbies right outside of voting chambers to influence lawmakers at the last minute. To this day, this bold approach defines the prototypical lobbyist. Regardless of the uncertainty, lobbyists keep their eyes on their target and on steering their audiences to act in a certain way.
There are various types of lobbying:
Direct (Inside) Lobbying
– meeting with congressmen and providing them with information pertinent to a bill being voted on
– imparting information with the help of graphs, charts, polls, and reports that illuminate the matter favorably
– meeting with and helping a politician draft legislation that is in their interest
– maintaining positive relationships with politicians who can be relied upon to support the interest
– raising money from other sources for re-election campaigns
Indirect (Outside) Lobbying
– enlisting the help of the community to influence politicians by writing, calling, or demonstrating
– spending long hours on the phone and writing letters, trying to encourage the community to get involved
– reporting to politicians the concerns and reactions of community members
– writing articles for newspapers and magazines and appearing on talk shows to generate interest
Paid versus Free Lobbying
Typically, a business or professional organization hires a lobbyist to represent their interests in Washington. However, some lobbyists decide to work pro bono, in support of a special cause or organization such as a non-profit. Choosing to work pro bono demonstrates a refusal to be swayed by money and sometimes helps convince others to support the issue at hand.
Single-issue versus Multi-issue Lobbying
This means that one can either lobby for a single issue or cause, or have the cause be broader, encompassing a wider set of issues. Those who work for corporations tend to be single-issue lobbyists; those who work for the interests of unions tend to be multi-issue lobbyists.
What Are the Qualifications for Being a Lobbyist?
The purpose of lobbying is to persuade politicians to enact or support legislation that benefits your organization or to get business and community leaders to support activities
Lobbyists cannot succeed without strong oral communication and written communication skills. Much of lobbying centers on meetings with influential political or business leaders and trying to persuade them to their point of view. The ability to build rapport with and persuade others is critical to success. Lobbyists must also be able to express themselves in writing; they are often called to write memos to let politicians know of key issues before stopping by and to follow up with thank-you letters.
Lobbyists must analyze the situations faced by the companies they represent and determine the best people to contact, at what time and with what message. Planned visits are usually more effective in persuading political leaders. They also have to keep up with current political, business and legal activities to help their companies analyze the issues of most importance. Companies are at times affected by several political issues at once; in these instances the lobbyist must analyze the pros and cons of fighting each battle to make the most use of time and resources. Lobbyists must also do a lot of research and analyze polls and statistics to help support their messages.
The political and business arenas are dynamic. Issues can pop up without notice or evolve over time. Lobbyists need to manage an organized office to maintain an effective schedule and to optimize efficiency in planning and visits to leaders. Deadlines are common as legislators meet during certain time periods to discuss new laws. Community leaders also meet to plan city and county improvement projects and discuss tax issues. A good lobbyist knows when and where the meetings are that affect his employer.
Run effective campaigns.
A successful lobbying campaign is clearly about much more than knocking on politicians’ doors. To run effective campaigns, lobbyists must:
Set SMART goals
For a lobbying campaign to be successful, the lobbyist must first define what success will look like. This is achieved by ensuring that all goals are Specific, Measurable, Achievable, and Timely.
Create the strategy
Goals are achieved through action and action happens with a strategy. Strategy determines which tactics will be the most effective. Because there is no single grassroots campaign template, it is important to develop a team of people who can collaborate openly to develop a dynamic and diverse strategy.
To reach the right audience, your message needs to be relevant, simple, and clear. Your communication strategy has to consider who you are trying to reach, what message is important to them, and how they are most likely to receive that message.
Engage the media – especially opinion page writers – in your cause. Leverage social media channels like Facebook and Twitter is to increase your credibility and to expand your audience.
No matter how much passion and energy you have; no matter how extensive your volunteer workforce is, successful advocacy requires money. Money for resources like advertising, tables and chairs at events, food for volunteers, etc. need to be laid out in a strategic plan so that the appropriate funds can be raised.
Advocacy and lobbying for policy changes are all about banding together like-minded people and organizations for a single purpose or cause. In addition, engage independent advocates, such as academics and other experts, who have the knowledge and capacity to put forward your cause.
How you organize should be focused on how to motivate both individuals and groups. This is where lobbyists really start to execute on their strategy, through formal events, directly on social media, by knocking on doors, and through partnering coalitions.
Elected officials rely on information from their constituents to make decisions. Organizations who educate and engage policy makers on the views of the voter around specific issues will be viewed as a credible and useful source of information.
What is the workplace of a Lobbyist?
Lobbyists tend to work long hours, typically between forty and eighty hours per week. When a bill is up for vote they will often work through the night. The positive is that a lot of the gruelling work that has to be done is in networking, meaning that lobbyists won’t necessarily be sitting behind a desk for all those hours.
Many agencies, businesses, institutions, and organizations are interested in using the skills and knowledge of lobbyists to promote and represent their cause. Below is an example of the types of employers that will hire a lobbyist:
Public and private corporations
Public Relations firms
Federal, state, provincial, and municipal governments
Professional organizations and trade associations
Political and social organizations
Scientific and research organizations
0-1 year of professional experience. Entry level for new Lobbyist.
Can lobby local Governmental Agencies and follow other top-level lobbyists in contact with national government bodies and international agencies in the country.
Knows fundamental concepts, practices, and procedures of influence communication.
Using established procedures and working under immediate supervision, performs assigned tasks. Work is routine and instructions are usually detailed.
Under supervision, performs work that is varied and that may be somewhat difficult in character, but usually involves limited responsibility.
6-9 years of professional experience. Normally second Lobbyist certificate renewal.
Can lobby any national Governmental Agencies, Government Representatives, Public Service, international agencies in the country and follow other top-level lobbyists in contact with international agencies outside the country.
Possesses and applies a broad knowledge of principles, practices, and procedures of particular field of specialization to the completion of difficult assignments.
Usually works with minimum supervision, conferring with superior on unusual matters. May be assisted by Junior or Intermediate Level Lobbyists.
Assignments are wide at the national level and may initiate contact with international organizations accompanied by other top-level lobbyists.
Possesses and applies comprehensive knowledge of particular field without specialization to the completion of complex assignments. May cross fields.
Possesses and applies comprehensive knowledge of particular field of specialization to the completion of significant assignments.
Has well-developed leadership qualities.
Plans and conducts assignments, generally involving the larger and more important projects or more than one project.
Reviews progress and evaluate results. May lead or direct projects. Assists with the review and evaluation of Lobbyists performance. May act in a liaison capacity with other departments, divisions, and organizations. Evaluates progress and results and recommends major changes in procedures.
Operates with substantial latitude for unreviewed action or decision. Reviews progress with the EEIGCham Board.
More than 9 years of experience as a lobbyist with specialization in a particular organisation.
Top level Lobbyist with considerable results achieved in a particular organization.
Possesses and applies an advanced knowledge of particular organisation to the completion of projects of major complexity. Must have achieved recognized standing in a professional field through original contribution.
Plans and conducts assignments, generally involving the larger and more important projects or more than one complex projects necessitating the origination and application of new and unique approaches.
Plans and directs projects and leadership and consultation to professional co-workers. May represent the organization in outside discussions and technical forums. Generally works with wide latitude for unreviewed action or decision.